Strategic copywriting and consultancy, for B2B without the blah.
Make your complex product or service easy to buy with clear thinking and sharp writing, backed by 15 years of specialist experience.
SUPPORTING TEAMS AT…
Humans buy from humans who sound human.
(It’s the hill I’ll die on).
The problem with most B2B is that it sounds like B2B.
Brands talk about unlocking value, driving transformation and leveraging innovative solutions. Lots of impressive-sounding words that somehow say very little.
To be fair, B2B isn’t easy. Products are complex, services are nuanced and some propositions are just downright dense.
But that doesn’t mean your messaging should be.
When AI content is everywhere and attention spans are shrinking, simple, clear copy is the only way to get heard.
The trouble is, simple is surprisingly hard. That’s where I come in.
Hi, I’m Hannah.
SENIOR FREELANCE COPYWRITER + MESSAGING STRATEGIST
I unmuddle messaging and create plain-speaking copy for SaaS, tech and other B2B brands.
CMOs, Heads of Brand and Marketing Managers bring me in for specialist expertise that moves projects forward and delivers a measurable return.
My approach is simple: I quickly build a deep understanding of what you sell and who buys it. Then I work out how to connect and persuade.
But strategy is only half the job.
Above all else, I’m a writer. One who’s shamelessly obsessed with plain English, authentic tone of voice and proper narrative.
If you need someone to do good thinking and good writing, let’s talk.
15 YEARS
IN B2B
100+
PROJECTS
+82%
DEMO
CONVERSIONS
2.5x
MORE TRAFFIC
WAYS TO WORK WITH ME
-
15 seconds. That’s all you have to win over a visitor to your website.
If your copy is too wordy, you’ll fail.
But condensing your complex service or product into a short string of brilliant words that nail your brand voice and successfully convert isn’t easy.
Yep, even (or especially) if you use AI.
To cut through the noise, you need an experienced human. This experienced human, to be precise 👋.
I create clever, skimmable web copy that instantly engages and effectively steers prospects through your funnel.
I use a combination of:
★ Modern copywriting strategy
★ Proven SEO techniques
★ Behavioural science tactics
…to write customer-focussed content that neatly addresses pain points, showcases features and eliminates barriers to purchase.
The result? Informed, intrigued prospects that want to sign up yesterday.
-
Case studies can be your most powerful sales asset – but getting them right takes time, skill and a bit of storytelling magic. That’s where I come in.
★ A story is up to 22x more memorable than facts alone (according to Stanford professor Jennifer Aaker)
★ Case studies have an average 83% completion rate – that’s higher than any other type of content (according to Harvard Business Review)
I create done-for-you B2B case studies that can be put to work at every stage of your funnel – maximising results and ROI.
Count on me for a tried-and-tested approach that squeezes value from your happy customers and turns it into persuasive, shareable content your sales team will love you for.
-
★ 67% of the most successful B2B brands use white papers
★ 8 in 10 C-suite decision-makers will happily provide their contact details to download in-depth reports
★ 71% of B2B buyers find marketing white papers valuable in their buying decisions
However, a white paper or report should never sound like a sales pitch.
It needs to weave solid research and data into a compelling narrative that hits home with your target market.
I’ve got lots of experience with this.
Bring me in as your B2B white paper copywriter and let’s turn the elusive business leaders on your ICP wish list into engaged, loyal customers.
-
Be honest: is your blog content adding to the noise or cutting through it?
If you’re counting on ChatGPT or random members of your team to write it, I’d like to bet it’s the former.
Blogs are a proven way to increase traffic, build trust and drive conversions. Research shows:
★ Blogs offer the highest ROI of any marketing channel
★ 42% of companies have acquired a customer through their blog.
★ Businesses using blogs get 67% more leads than those who don’t.
It’s clear: blogs are worth doing – and they’re worth doing well.
I know exactly how to create short, medium and long-form blogs that get results…
Catchy headlines ✅, digestible body copy ✅, results-focussed CTA ✅, perfect tone of voice ✅.
-
Clutter-free, hyper-personalised emails with a single objective are your secret weapon in the battle against rising marketing costs in a noisy, crowded marketplace.
I’ll create targeted, focussed email flows that will nurture your subscribers like my five-year-old nurtures her pet rocks. With love and care and a quiet, brilliant masterplan.
With my done-for-you email copy and strategy, you can kiss mediocre results (like 2% CTRs) goodbye and get set for awesome impact (like 30%+ conversion 🎉).
-
Short, shareable video is key for every business. For B2B brands that sell complex products or services, it can be game-changing.
I provide strategy and script copy that combines visuals, audio and storytelling to capture the attention of your dream customers and drive conversions.
Whether you need a 30-second podcast ad script, a 60-second reel or a three-minute deep-dive video, I can help.
-
Your tone of voice is what you sound like to your target audience – and it matters as much in your written comms as it does in verbal conversations.
A consistent tone of voice will help you earn trust, influence perceptions and make a lasting impression – for all the right reasons, on all the right people.
I’ll shape and define your tone of voice strategy, either in standalone Tone of Voice Guidelines or as part of a bigger Style Guide project, so your brand’s personality shines through at every opportunity.
-
You name it, I’ve probably written it…
Over the years I’ve worked on brochures, direct mail, branded magazines, product descriptions, product naming, taglines, headlines – and all sorts of other good stuff.
Yes, the things with their own section here are what I specialise in (and do most often) but I’m open to bespoke projects, too. Get in touch to discuss.
“What sets Hannah apart is her ability to not only craft compelling copy but also deeply understand our customers. Her skill in bridging the gap between technical jargon and customer-friendly language is unparalleled.”
— Xiaoyun Tu, VP of Growth, Inventory Planner
