How I work

I work in two ways:

Ad-hoc and one-off projects
Ongoing and fixed-term retainers

What it costs

My fees are typically based on a day rate of £695 +VAT.

Retainer work is prioritised and may qualify for a preferential rate.

What you get

I’m upfront about my day rate because it’s, understandably, one of the first questions most clients ask.

But a day rate only tells you so much. What really matters is what I can get done in a day.

I’ve been a freelance B2B copywriter for 15 years and have supported 20+ SaaS, software and tech brands.

That experience means I hit the ground running, work quickly and don’t need my hand holding.

It also means better judgement, better outcomes and, ultimately, better value.

To give you a better idea of fees, here are some examples of recent projects, how long they took and what they’d cost at my current rate.

Examples of project pricing

  
        Project
        Scope
        Total time
        Total fee
      
        Website rewrite
        Fully rewritten copy for 10 key pages, optimised for SEO and AI search.
        8 days
        £5,560
      
        Messaging strategy
            Brand narrative, value proposition + tone of voice guidelines
        6 days
        £4,170
      
        State of the industry report
        Data analysis, storyboarding + long-form copy
        5 days
        £3,475
      
        Case studies x 3
        Customer interviews + optimised long-form copy for web and sales one-pagers
        3 days
        £2,085

Project	Scope	Total time	Total fee
Website rewrite	Fully rewritten copy for 10 key pages, optimised for SEO and AI search.	8 days	£5,560
Messaging strategy	Brand narrative, value proposition + tone of voice guidelines	6 days	£4,170
State of the industry report	Data analysis, storyboarding + long-form copy	5 days	£3,475
Case studies x 3	Customer interviews + optimised long-form copy for web and sales one-pagers	3 days	£2,085

Please note: prices are + VAT for UK clients; different VAT rules may apply to international clients.

Examples of retainer pricing

2 days / month

£1,250

For focused monthly projects, reviews and strategic input.

4 days / month

£2,500

For reliable ongoing support across a range of marketing projects.

8 days / month

£5,000

For an embedded partnership with substantial capacity.

These are examples only. Retainers are bespoke and tailored to each client’s needs. Retainer work is always prioritised and the examples above include a typical retainer saving.

Fixed budgets

The examples here should give you an indication of the level of investment involved, but every brief is different. If you have a set budget in mind, I can recommend the approach that will deliver the most value.

Copywriting rates: an independent benchmark

ProCopywriters offers independent guidance on freelance copywriting rates, which is a useful reference when budgeting for professional copywriting support.